The immersive art industrial complex, one of 2022’s defining trends, continues to grow—as does the list of artists whose work has been turned into an “experience.”
The latest to join that list is modernist painter Georgia O’Keeffe, who is the subject of a new ticketed event open now in Las Vegas. It looks like a gas.
“O’Keeffe: One Hundred Flowers,” as the show is called, invites viewers into a “virtual garden” where the artist’s many floral paintings come to life via vivid, 360-degree wall projections. The name nods to the seminal book of the same title, a coffee table staple since it was published in 1987.
Tickets cost $30 and come with timed-entry slots granting visitors 35 minutes inside the 7,000-square-foot event. The experience will be soundtracked by a 12-song playlist of all women artists, including Cyndi Lauper’s , Annie Lennox’s (subtle!), and Sia’s —an homage, apparently, to O’Keeffe’s own status as a trailblazing woman artist. (The playlist is also available on Spotify, where it was no doubt conceived.)
Meanwhile, $19 specialty cocktails inspired by the flora and fauna of the painter’s work will be available to guests not already intoxicated by the projections.
Perhaps the show’s parting gift will assuage some of the cocktail-buyer’s remorse: As the visitors leave, they’ll be given a “package of wildflower seeds ideal for planting and celebrating the legacy of O’Keeffe,” according to a press release,
“One Hundred Flowers” takes place at Area15, a new immersive art and entertainment complex located off the Las Vegas Strip. It comes on the heels of two similar events—“Van Gogh: The Immersive Experience” and “Klimt: The Immersive Experience”—which just concluded their runs at the site last month.
Area15 is also home to Meow Wolf’s permanent Omega Mart installation and Museum Fiasco, an immersive audiovisual experience that, per its description, “explores relationships between space, time, and perception.”
Source: Exhibition - news.artnet.com
