Firebelly x Good Chaos: How an Ongoing Partnership Influenced a Joyful Identity
Liz’s work instantly dazzled and lit up my design brain… My eyes followed the edges bouncing from color to color. The longer you looked, the more you were rewarded.
Will Miller, Senior Director of Design at Firebelly
Around the same time as Firebelly’s partnership with Colossal, the Chicago design studio was also developing a brand identity for Good Chaos, an impact organization committed to creating opportunities for artists. As part of its initial launch, Good Chaos was seeking a trio of local artists to design distinct logos for the organization and create interactive and joy-filled digital experiences on the Good Chaos website.
In his research, Firebelly’s Senior Director of Design Will Miller came across Liz Flores’s work on Colossal and felt she fit the criteria perfectly for Good Chaos’ launch initiative. She was added to the artist shortlist and was ultimately selected by the Good Chaos team to participate. Read more about how her work came to goodchaos.com on Firebelly.
Source: Art - thisiscolossal.com
