The fourth edition of Cult’s esteemed Chairity Project invites leading Australian creatives to reinterpret an iconic chair design. The final pieces will be exhibited nationwide and sold at auction, with all proceeds donated to a selection of charities.
After a five-year hiatus, Cult is thrilled to re-introduce the Chairity project, partnering with one of the fastest growing Danish design brands in the world – Hay.
From 2014 to 2016, Cult invited creatives to reinterpret the CH33 by Hans Wegner for Carl Hansen and Son, the Series 7 by Arne Jacobsen for Fritz Hansen, and the Officina chair by Ronan and Erwan Bouroullec for Magis.
For Chairity Project 2022, Cult has invited 18 creatives from industrial design, architecture, interior, art, scent, ceramics and graphic design backgrounds to reimagine Hay’s iconic Result Chair – a 1950s design by Friso Kramer and Wim Rietveld.
With Melbourne Design Week as the launchpad for Chairity Project 2022, the creative brief has been aligned with Melbourne Design Week’s theme of “Design the world you want,” which prompts the question: “How can we collectively work towards a better, healthier future?”
Cult is pleased to welcome back two creatives who have participated in previous editions of the Chairity Project – industrial designer Adam Goodrum and graphic design duo Design by Toko – along with 16 new contributors – Arnsdorf, Yasmine Ghoniem, Kelvin Ho, Claire Delmar, Craig Andrade, Retallack Thompson, Anna Carin, Tom Fereday, Zachary Hanna, Alexandra Donohoe Church, Pattern Studio, Shelley Simpson, Use Daily, Heather Nette King, Evi-O and William Smart.
The diversity of creatives taking part in the project will result in a wide range of chair reinventions and an enticing auction, which will take place online between 17 March and 3 April.
To mark the online auction opening, the final designs will be exhibited at Cult Design Melbourne during Melbourne Design Week, from 17 to 20 March. The exhibition will then be displayed at the new Hay Sydney store from 28 March to 3 April, with the online auction closing Sunday 3 April at 7 pm AEST.
“After what has been a challenging two years, we can think of no better initiative to re-instate after a five-year hiatus, than one that is centred around collaboration, creativity and a charitable cause,” said Richard Munao, Cult founder and director.
Cult
Source: Architecture - architectureau
