From iconic mid-century brands Fritz Hansen and Zanotta, to contemporary Australian makers Didier and Coco Flip, Cult champions fresh thinking and timeless ranges that hold court as forever pieces in both commercial and residential spaces.
Through its own brand Nau, Cult works with local designers and manufacturers to support and advocate for contemporary Australian design. Collaborating with the likes of Adam Goodrum, Adam Cornish, Kate Stokes and Tom Fereday, Nau celebrates quality craftsmanship and honest materiality, presenting enduring collections that express a uniquely Australian vernacular.
As one of Australia’s leading design retailers, with recent growth across retail, e-commerce and contract sectors, Cult is set to expand its team in 2023. Cult’s most significant appointment is the promotion of Jeffry Tsang to general manager. Following 15 years working across a range of departments and leadership roles at Cult, this new role will see Jeffry lead all departments in Australia.
“The growth that Cult has seen over the years has certainly been significant – from one showroom in Sydney servicing the contract market to seven showrooms across three countries,” said Tsang. “Backed by a strong team and forged by Richard [Munao], we now cover a lot of ground, which has its inherent challenges but is also a source of great potential for the business.”
The PH5 Pendant (1958) by Poul Henningsen features in the Cult Design Icons exhibition.
Image: Supplied
Danish design brand HAY recently partnered with Cult to open its flagship Melbourne store, after launching HAY Sydney together in 2015. Richard Munao, Cult founder and director, shares, “2022 was a significant year for Cult. With the opening of Cult Singapore and HAY Melbourne, we now operate five showrooms across the Asia-Pacific region, plus two mono-brand HAY stores,” he said.
“Our strategy is deeply rooted in authentic design, puts the client at the heart of everything we do and is brought to life by our people. Our strategic focus is on increasing awareness of the Cult brand, elevating the experience for our clients and pushing the boundaries in sustainability.”
Cult’s commitment to sustainable practice is rooted in the belief that one of the best strategies for sustainable living is to make and buy things that last. “Cultivated” is Cult’s in-house sustainability program that provides buy-back, refurbishment and recycling services for authentic designer furniture. The team works with local manufacturers and craftspeople to sensitively restore original design pieces, minimising waste and ensuring object longevity.
Cult will celebrate its milestone 25-year anniversary with an exhibition titled “Cult Design Icons”. On show from 17 February to 1 March 2023 at a gallery space adjoining the Cult flagship showroom in Sydney’s Chippendale, this group exhibition will showcase 25 iconic furniture and lighting designs curated by 25 leading Australian designers and creatives.
Source: Architecture - architectureau
