In honor of the cultural iconoclast Keith Haring, Yellowpop has partnered with the late artist’s Foundation to create a collection of signs that pull inspiration from Haring’s powerful imagery and highlight his devotion to creating art that’s meant for all, not just the select few. The announcement of this collaboration also coincides with the opening of the Global home design brand’s first US-based pop-up retail experience located in Keith’s old stomping grounds of SoHo in New York City.
The artistic collaboration brings forth eight exclusive LED neon signs bearing symbology that’s reminiscent of Haring’s signature graffiti and drawings from the 80s and 90s that still ring true today. With pieces like the barking dog sign, radiant baby, and “LOVE” sign with Haring’s signature heart, the collection is inspired by a shared spirit of creativity and designed to spark inspiration at every turn.
“Collaborating with the Keith Haring Foundation to create this collection has been a dream come true for all of us here at Yellowpop,” said Jeremy Cortial and Ruben Grigri, co-founders of Yellowpop. “Keith’s testament to creating art that’s accessible to all aligns exactly with our brand mission to bring inspiration and creativity into the world.”
“It’s no secret that Keith had an affinity for different mediums that helped his art resonate with a broader group of people,” Gil Vazquez, Acting Director of the Keith Haring Studio said. “We think he would have put his full support behind a collaboration like this one with Yellowpop.”
The Yellowpop x Keith Haring collection of LED neon signs are available for purchase on October 14 online at yellowpop.com and in New York City and Yellowpop’s first US retail activation, located at 33 Spring Street, New York, NY. Open from October 14 through the holiday season, the store will offer a glimpse into the Yellowpop universe with the newest brand collaborations as well as a neon sign customization lounge to create your own sign from scratch.
Prices for the Keith Haring x Yellowpop collection start at $290.
To view more info: Check out @Yellowpop | #YPxKeithHaring @KeithHaringFoundation @artestarnyc
This partnership was created in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers, and creatives.
Yellowpop is a home decor brand that’s on a mission to change the way we decorate our homes. Instead of simply filling it with commodities, we want to inspire our community to think more about design and the role our products play in their lives. It’s your home. The objects inside of it should be a reflection of you. Our LED neon signs are designed to inspire boldness and bring joy. They speak to each person differently, and we love them because of the way they make us feel. At Yellowpop, our values are simple: Be bold, be bright, have fun. We believe everyone should have the chance to brighten their day with a neon sign. And we’re sharing the joy, one neon sign at a time. Together, with the global art and design community, we’re using the power of art to make the world a brighter place.
Take a look below for more photos of the collaboration.
Source: StreetArt - streetartnews.net
